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Read the latest SYN Synergy newsletter here:
SYN synergy newsletter No. 7
Friday June 27th 2008
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This month's contents:
• Quote Of The email
• Editorial
• Article - Now That You Have Written Your Book
Quote Of The email
“Be yourself. Above all, let who you are, what you are, what you believe, shine through every sentence
you write, every piece you finish.” - John Jakes.
http://www.en.thinkexist.com/quotations/writing/
Editorial
Welcome to another edition of Share Your Novel synergy newsletter.
The evolution of Share Your Novel into what I’d envisioned continues to be slow. I’ve tried my best to
promote the site without spending a fortune on advertising, but the number of new members joining has
remained small and some of them don’t respond to invitations to do the reviews or to submit their details
for the site. However, my vision has not changed and I won’t give up.
There’s a new service coming from Google that promises to be useful for a website like mine. It’s called
Google Friend Connect and provides social features for the site without any programming. Check it out
at http://www.google.com/friendconnect/home/intro It’s still in the preview stage at the moment. I signed
up for a preview release, but my site hasn’t been accepted so far. There’s no indication how long it will
be before the service is freely available. When it is available, I think it will be a great addition to the site
and prove to be a better alternative than using Ning. I belong to three groups on Ning and think it is a
great idea, but wonder if it’s becoming too big and complex. I think I will have more control over my site
with Google Friend Connect when it becomes available.
Personally I have been busy writing an e-book for a buyer on Elance.com and continue with my second
novel ‘Windows on Our World, Part 2: Faith’.
I’ve also been busy with my blog. Visit my blog at http://lesbillgates.livejournal.com or
http://lesbillgates.blogspot.com
Les Gates
Administrator – Share Your Novel
This month’s article –
Now That You Have Written Your Book ......
How many times have you heard so-called experts on book publicity solemnly warn, "Now that you've
written your book, the hard work begins."
We've all heard that comment over and over again--but don't listen to it! Don't let the doomsayers scare
you off!
We're here to show you the other side of the picture, the bright side--that promoting your book can be
lots of fun. And, when it's fun, it can be more successful, considerably more successful.
After authoring and promoting many books, we're here to testify that the writing is the hard part; it's slow,
solitary, exacting work. It's constant writing, rewriting, checking, rechecking, editing, and re-editing deep
into the night until your mind is mush and your fingers feel like linguini as they bounce off all the wrong
keys. Writing a book requires intense concentration, dedication, and discipline. Plus, when you reread it
in the morning, it often makes no sense.
After you've written your book, the real fun begins--if you let it. The load gets lifted, the juices kick in, the
adrenaline flows, and the best ideas come screaming out of your mind at incredible speed. Your focus
becomes sharp, all that creativity you had when you began writing (and you feared was lost forever)
pops back up and soars to absolute peaks. Finally, after what seemed like eons writing your book,
you're no longer glued to your computer; you can break loose and end your confinement. Suddenly,
excitement reigns, and it's time to throw off the shackles and have fun.
Be Imaginative
Yes, promoting a book can be a big, even a huge job. Jerry Jenkins, chairman and CEO of JGI, a family
of publishing service companies, says, "Producing the book is 5 percent of the work, but promoting it is
95 percent."
Why does it take so much? Because creating and running a publicity campaign involve planning and
focus and require you to seamlessly execute a million coordinated steps. Yes, it can be plenty of work,
but it may be the difference between making your book-and your writing career-a success or a bomb.
Without publicity, most readers will probably never learn about you or your book. But with publicity, they
can. Through publicity, you can sculpt your campaign to create the exact impression you want the public
to get and sell lots of books.
The key to successful book publicity is approaching it positively, with excitement--to open up and expand
that creativity that you may have suppressed or never even knew you had. Turn the work that lies
ahead into an enjoyable, creative experience, to eliminate the drudgery and increase your chances of
doing a fabulous job. Produce a campaign that truly reflects you and will become a big hit with the media
and the book buyers.
Unleash your creativity. Break free of your chains and open up your mind by following these simple
guidelines:
Forget about 'reality,' logic, and limits. Instead, focus on your dreams, your wildest, craziest, most
unrealistic ideas.
Expand upon those thoughts. Let your imagination fly.
Picture yourself on Oprah, being featured in People magazine, presenting at the Academy Awards or
being honored as the person of the year. Unleash your imagination, break through all boundaries, shoot
for the stars, and go for the gold.
Visualize Your Dream
Actually see and feel every detail of your vision. Picture yourself in your dream situations: standing in
response to thunderous applause from the balcony of the Kennedy Center, while your three favorite
entertainers salute you from the stage before they begin reciting passages from your books. Seated
around you are the other award winners and the President and the First Lady; they're all smiling, staring
admiringly at you, and clapping loudly.
Visualize what it's like to sit behind a table at a bookstore and see a long procession of people waiting to
have you sign their copy of your book. Imagine the thrill of seeing your book being read by total
strangers and stumbling across rave reviews in the press. What could be better than hearing Katie
Couric tell you how hard she laughed at page 43? Think how proud and happy your mother would be!
Robyn Spizman Says
My appearances on an Atlanta talk show helped to position my career in the media. After paying my
dues with many highly rated appearances and years of hard work, a CNN producer contacted the local
talk show I was on to find a seasoned gift-and-toy reporter and my producer recommended me.
I prepared nonstop for my CNN debut. I made sure that I knew my material cold, that I triple-checked all
facts, and that my delivery was crisp and had pizzazz. The news anchor introduced me as the author of
my latest book, and we had a terrific interview. After my appearance, congratulatory calls poured in and I
began receiving invitations to appear repeatedly in the national media. Five-minute segments turned
into hour-long shows on Talk Back Live and even specials with me focusing on my books.
I feel fortunate to have received such wonderful attention and I've worked to establish a strong national
platform.
It's given my books quality attention and features on many print, radio, and television outlets, including
the Today show, CNN, and an endless array of media. While it was important for me as an author to
have venues to share my books, I have always focused on the benefit of the content that I offered
viewers. If your take-away message is strong and you provide a prescriptive insight into a subject area,
that's the key to being a success in the media.
It's also a marvelous opportunity to connect with wonderful individuals who are dedicated to educating
others. I feel truly lucky to be an author and am grateful to all the talented people who have helped me
throughout the years.
From AUTHOR 101 Book Series
http://www.author101.com
Reprinted from "Rick Frishman's Author 101 Newsletter"
Subscribe at http://www.author101.com and receive Rick's "Million Dollar Rolodex"